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We adress the challenges towards sustainable, 
healthy, accessible, tasty and affordable diets.
For everyone.
Within planetary boundaries.

Protein Shift - System Mapping - Frame 1

An innovation plattform

Take a standpoint in making our food production and consumption in Sweden environmentally, socially and economically sustainable within the planetary boundaries related to food.

Affordable  Innovation 
 Sustainable diets 

 Healthy  Tasty meals

 Protein shift    Accessability 

Within planetary boundaries

Image by Francesco Gallarotti

We strive to

increase the production of sustainably produced food within the planetary boundaries by decrease the risk for farmers to transition

facilitate for the transition to a food system within planetary boundaries by increased transparity and support systems for food system actors

to increase the demand of sustainable produced food within planetary boundaries by explore new incentive mechanisms

About the platform

The 9outof10 Innovation Platform seeks new approaches to adress the challenges of shifting towards sustainable, healthy, accessible, well-tasting and affordable diets for everyone. Mission of 9 out of 10 meals consumed in Sweden are within the planetary boundaries related to food by 2040.

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